We’ll be our presenting our new offline iPad app Mobile CRM HD for Salesforce CRM at Dreamforce. We would love to see you and talk to you! Please stop by Booth 33 in the Exhibition Hall to check out our new iPad app that offers disconnected, offline access to your Salesforce data in addition to traditional mobile connectivity.

ISM highlights Industry Vertical Force.com Applications

We’ll also be sharing the vertical industry-specific applications we’ve created on the Force.com platform. Stop by Booth 33 in the Exhibition Hall to check out: Office Suites CRM, Medical Sales CRM for Salesforce, Private Equity CRM, Contract Manufacturing CRM, Litigation Support CRM and Defense Industry CRM. By collaborating with companies and relevant subject matter experts in all of these industries, from administrative offices to defense contractors, ISM produces tailored business applications that meet their needs at a fraction of the time and cost of new, from-scratch applications.

Talk to ISM About Industry Vertical Development of Your Own CRM software

We are known for our consulting and development excellence and we’re looking for industry partners that can help us develop industry vertical CRM software with potential beyond just one company. We focus on the alignment of people, process and technology, developing not just an application that works, but an application that helps your employees to work better and your business to thrive. If you’re looking to develop CRM software within Salesforce.com that you think could also work for others in your industry, we’re interested in talking to you, the subject matter expert, to co-develop a customized, marketable Salesforce.com application.

Book at an appointment with us while you’re at Dreamforce here, or just stop by and meet us at Booth 33.  If you aren’t attending the conference, you can click here to contact us or call us at 877-553-0485.

Steve Snapp from Integrated Sales Management shares some insight into how the iPad is changing the game for Medical Sales Professionals.  This video explores the idea that as sales people struggle to maintain access to critical physicians there are tools and techniques available that will enable the rep to establish and maintain a relationship as a relevant subject matter expert.  Steve explores how the iPad technology combined with intelligent “apps” can become more relevant to the physicians they deal with.   This video explores some basic ideas of combining CRM or Customer Relationship Management with the simplicity and ease of use of the iPad platform.   Learn how you can use Salesforce.com and the iPad to achieve better sales results and get the most from Cloud Computing.

You can start a free trial of our Medical Sales CRM offline iPad app for our Medical Sales CRM product then download the Medical iPad app for free on iTunes today!  Once you are using the offline iPad app, provide us your feedback on our Mobile CRM Open Development page.

For more information on the iPad apps we are developing, please visit our Mobile CRM page.  Or Contact Us via email or call us at 877-553-0485.

ISM invites you to be part of the “co-opetition” in developing its offline mobile CRM HD app for the iPad for a variety of enterprises, including Medical Sales. For a limited time, you’ll be able to use ISM’s offline mobile CRM HD app for the iPad for free by partnering in the open development process.

ISM is currently offering two different mobile apps for the iPad: one specifically designed for medical CRM, and another offline mobile CRM HD app using the iPad for a variety of sales/CRM purposes. If you want to try the iPad medical sales app and already have Salesforce, ISM will need to configure Salesforce for you before you try the iPad app. If you don’t have Salesforce, you’ll need to start the Medical Sales CRM 30-day trial and then download the iPad app from the iTunes store. ISM invites you to join in our customer satisfaction conversation regarding the offline iPad development.  Take advantage of and participate in this open development program by creating topics, making comments, and/or giving feedback which directly influences feature development.  And then vote for what matters most in your mobile CRM experience!  We are all ears and want to know what the community wants – so we can enhance the app accordingly.

The iPad is not just the latest new technology. It’s a game-changer for many industries, including the healthcare/medical industry. For sales, service, training and cross-enterprise applications, 86% of the Fortune 500 is deploying or testing iPad apps, and almost half of the Global 500 is deploying or testing iPad apps. Companies like Medtronic and Boston Scientific are developing a broad range of iPad apps providing services across their enterprises. “Co-opetition” in the open development of ISM’s mobile sales CRM software for the iPad gives you the chance to have a mobile sales application for the iPad, including access to customization. ISM wins the “co-opetition” too, by making its iPad apps as strong as they can be through partnering with customers in the development process.

Please Contact Us via email (info at ismsystems.com) or call 877-553-0485 to learn more about our iPad app for Salesforce CRM.

The iPad is proving its value across many enterprises. Eighty-six percent of the Fortune 500 is deploying or testing iPad applications, an increase of 75 percent over the last quarter. Almost half (47 percent) of the Global 500 is deploying or testing iPad apps. “If you look at technology adoption in general in health care, we see a huge ramp,” said Randall Porter, VP of healthcare solutions for AT&T.

Boston Scientific is also developing iPad apps as a product for healthcare industry customers. One new iPad app Boston Scientific recently introduced is DrawMD, which allows physicians to draw or stamp on detailed anatomy images, directly showing patient treatments or procedures. DrawMD apps are available for urology, anesthesia and critical care, and orthopedics. New apps for cardiology, general surgery and many other specialties or practice areas are coming soon.

Is the iPad just the latest new technology, or is it really a game-changer for the healthcare/medical industry? If medical sales reps can’t get access to physicians, they aren’t likely to make any sales. By using similar tools and methods to their customers, medical sales reps stand a much better chance of establishing a strong relationship. The iPad “arms race” is all about time and relevance. The best iPad apps will allow sales reps to focus on their core job of selling and acting as subject-matter experts for your medical device or product. ISM has developed an offline mobile app for the iPad. It is designed to allow users to access their Salesforce data while on the road where internet access can be sketchy at best.  Even when they are offline, it’s business as usual when using this offline iPad app.

Please visit our iPad Open Development Program page to see the benefits your company could obtain from being a part of this powerful community.  Submit product feedback, influence feature development and vote for what matters most to you for Mobile CRM HD for Salesforce, the offline iPad app.  We also offer an offline iPad app for our Medical Sales CRM product, you can download this free Medical Sales CRM iPad app from iTunes today!

For more information on the iPad apps we are developing, please visit our Mobile CRM page.  Or Contact Us via email (info at ismsystems.com) and/or call us at 877-553-0485.

There’s no reason why the right medical CRM system can’t be up and running quickly. But a guaranteed, short-term time frame should take into consideration more than just installing medical device or pharma sales CRM technology. Aligning your people, your process and your technology should be part of any CRM project. You want to be up and running as fast as possible with the right medical CRM technology for your medical device or pharma salesforce, product and processes.

How long it takes to get ISM’s Medical Sales CRM working for your medical device or pharma sales team is up to you. You can technically get Medical Sales CRM operating across all platforms, including mobile devices, within a few hours. But the true value in today’s medical CRM software and technology is the way it works with your enterprise to achieve your goals in medical device, healthcare and pharma sales.

Medical Sales CRM is an IT solution for healthcare that supports and helps to shape your process for medical and pharma sales.

When you’re thinking about “rapid response” and guarantees (we will get your Medical Sales CRM up and running as fast as you need it), common sense says that even the most amazing technology can’t sell a product by itself. Your medical CRM needs to work in synergy for your enterprise, your sales staff, and your customer. If it doesn’t do that, then it’s a lot like a broken pencil or a pen without ink. Before you install or license a single user, you should have a solid idea of what your software and medical sales processes are across your enterprise: where your people are right now, and what technology benefits, software and medical sales goals you want to achieve for sales staff and your medical and pharma sales customers. ISM specializes in aligning your medical sales processes and people with your medical CRM sales technology. The time to get up and running with Medical Sales CRM is your decision, because you know what your medical device or pharma sales enterprise needs. ISM has worked with over 300 companies to make their sales CRM technology work for today’s needs, and give them the business intelligence they need to plan and compete in the future.

With increasing pressure on their time from all sides, more and more physicians don’t have the time to talk to sales reps that can’t offer them anything more than just asking for their business. If your sales reps could spot relevant data and trends about their medical or pharma area of expertise and share these trends with physicians, they’d be much more welcome visitors. Medical Sales CRM has complete mobile and iPad capacity and intuitive, easy to use dashboards and analytics that show sales reps immediate information about the product, relevant trends and data, and prepare them to meet that physician’s needs and answer their questions – a complete 360 degrees of visibility.

Philosopher George Santayana probably didn’t know much about medical sales, but he understood the cost of hard-to-access sales history reports and healthcare industry trends when he wrote, “Those who fail to learn from the past are condemned to repeat it.”

Medical Sales CRM gives sales managers, sales reps and other company users a full 360 degrees of visibility of their sales information, relevant trends and key metrics, and the customer. Data integration that gives 360 degrees of visibility means that all, not just part, of the information needed by sales reps, sales managers and others is quickly accessible via a single, intuitive user interface. Medical Sales CRM’s technology is specifically designed to provide this level of visibility across your medical sales enterprise.

Medical Sales CRM data integration increases visibility

Watch a brief video showing what data integration is and how it can work to give your sales reps and managers 360 degrees of customer visibility.  For example, when a currently-successful medical device company started its data integration project through ISM and Medical Sales CRM, their sales reps were using the phone book to obtain prospects. It was hard for sales managers and reps to run sales history reports, and almost impossible to determine actual sales compared to potential sales by customer or throughout each territory. Solving these problems included building a virtual company and integrating the company’s Salesforce.com system with their accounting system and prospect records.

The result of the company’s successful Medical Sales CRM project was a genuine virtual company with a single user interface that made it easy for sales reps to do their jobs more enjoyably and effectively.  Medical Sales CRM unlocked the company’s sales data and gave users at all levels of the enterprise 360 degree visibility of the information they needed. Sales reps were empowered by the simple, intuitive Medical Sales CRM dashboard, so they could spend less time trying to access or understand cumbersome reports and more time selling. ISM’s webinar for Medical Sales CRM will show you more details about how the technology could increase the visibility of customer and your medical or pharma sales enterprise. Another option is a no-risk 30 day free trial.

Medical Sales CRM makes it easy for your medical and pharma sales reps to rapidly access the marketing, product and resource content they need to make the right response to the customer at the right time. This is new technology, including the game-changing iPad, but the concept of your medical sales reps positioning themselves as relevant experts on your medical or pharma products is the same as it has been throughout the history of medicine.

If the iPad was available in 1850 when stethoscopes were the most-used medical device, you can bet that the inventor of the binaural stethoscope, Dr. George Camman, would have used an iPad to show physicians how the new product worked. Dr. Camman’s sales reps carried sample two-earpiece stethoscopes and allowed physicians to use them, and they immediately ordered more. The technique was so effective that most people today wouldn’t recognize the older, tube-shaped monaural stethoscope.

Any technology isn’t the answer for effective medical and pharma sales, the right technology is the answer: technology that helps you to align your people and processes. One medical device company switched to a 1-800 number to answer provider questions and provide customer support. A supervising nurse and major customer at a large endoscopy center said, “When I have a patient on the table, I don’t want to call a 1-800 number and talk to someone who doesn’t know me or my situation.”  She wanted to talk directly to a medical device sales rep and expected a rapid response because her patients were relying on it. A competitor responded quickly and in-person and got the endoscopy center’s future business.

To maintain critical access to your medical device and pharma sales customers, your medical sales reps have to be relevant, providing some value beyond being the person or 1-800 number that takes their order. Medical Sales CRM is designed to allow you and your sales reps to quickly build processes that are specific to your medical and pharma products and systems, giving strategic value to a physician, nurse, or other healthcare decision maker. Medical Sales CRM works seamlessly with mobile devices, including the iPad, so that your sales reps can be subject matter experts by instantly accessing your medical or pharma sales content, including video, product literature, sales sheets and specs while in the field. One option is a 30-day trial to see how Medical Sales CRM can help your medical and pharma sales reps with rapid, relevant customer response, or check out a webinar for more in-depth information.

Medical Sales CRM for Salesforce by ISM is built on the Force.com platform, the same cloud infrastructure that drives the world’s most powerful CRM application – Salesforce CRM. Medical Sales CRM is enterprise-friendly, intuitive, and an effective, competitive edge in medical sales, not just a piece of software.

Medical Sales CRM focuses on people and processes first. You and your sales staff will execute strategy through CRM processes and technology. CRM isn’t just software. It provides you with the technology to make better and quicker business and sales decisions. Working with Medical Sales CRM and ISM, you’ll be able to eliminate obstacles that prevent sales and customer service from meeting client needs and strengthen your competitive edge.

People will always be the most important and expensive asset in your company. Increase their effectiveness through stronger processes and technology. The ability to focus on the most effective processes and a centralized platform is a major feature of Medical Sales CRM. Better processes and a centralized platform usable across your enterprise equal better Return on Investment (ROI).

Medical Sales CRM Works for You Specifically

Visual and intuitive, Medical Sales CRM for Salesforce shows you a real-time, 360° view of the prospect and customer. User interfaces and visual dashboards continuously guide your business. Medical Sales CRM offers detailed physician and account management, territory routing, call planning and scheduling, and fast call reporting with the most intuitive, easy to use Medical Sales CRM solution on the market. Key metrics and data are automatically calculated supporting rapid response and quick decisions.

Succeed With Medical Sales CRM: Benefit From Experience

You want to succeed with your CRM project. Benefit from ISM’s background in successful CRM implementation with over 300 companies. ISM’s experience shows that three key success factors are critical to establish the difference between successful CRM projects and failure to obtain measurable results. First, you need to have stakeholder commitment: everyone, especially sales managers and sales leaders, needs to buy into and see the benefits of the CRM project. Second, you should prioritize your business processes and people over technology. Third, you should establish a CRM Roadmap for successful implementation.

ISM’s experience led to the processes and the product of Medical Sales CRM. You won’t be buying software. You’ll be reaping the rewards of 360° degrees of expertise and successful CRM projects at more than 300 companies with Medical Sales CRM.

The Chinese symbol for “crisis” illustrates today’s volatile medical industry sales environment perfectly. This symbol is comprised of two separate characters: one means danger, and the other means opportunity. Leading medical sales strategy consultant SGM’s Tom Stovall and Dustin Grainger say that “a key to growth (or even survival) . . . is to take a position that is less vulnerable to attack from your competition–your competitive advantage.”

The three components of using medical sales CRM software to achieve a competitive advantage in the medical sales industry are:

1. Providing medical sales reps with a deeper understanding of the business of healthcare and the medical industry
2. Enabling sales reps to position their products at a much higher level, establishing themselves as “trusted advisors” able to block competitors who fail to provide healthcare business value
3. Enabling sales reps to focus on the right customer and the right frequency of contact to achieve success

How will your company and its sales reps achieve these objectives? ISM’s highly-customized Medical Sales CRM software, based on industry-leading Salesforce.com’s platform, is specifically designed to enable medical sales reps to achieve the three objectives that are essential for growth and success.

Key Medical Sales CRM Software Tools and Functionality

Medical Sales CRM software helps sales reps easily see key trends that are taking place in their territory. Medical Sales CRM’s landing page shows medical industry trend metrics with simple drilldowns, enabling reps to quickly identify trends that will help them position themselves for success.

Medical Sales CRM software’s territory management and intelligent routing tools enable sales reps to dramatically increase the amount of productive time they are able to spend in their territory by organizing routes based on specific criteria, enabling sales reps and support staff to seamlessly and quickly align sales efforts. The data provided by Medical Sales CRM is interpretive, enabling reps to quickly focus on factors that require their attention, and confidently disregard the non-critical factors that don’t.

Mobile Medical Sales CRM Capacity

A fully-integrated suite of mobile medical sales tools in Medical Sales CRM software enables reps to utilize mobile devices including the iPad to access sales tools and brochures quickly and easily in the context of clinical conversations. Medical Sales CRM’s mobile capacity dramatically reduces the time required for reps to become familiar with their sales tools. Mobile sales tools will instantly show physicians the answer for their specific concerns and needs regarding medical products and services.

How many times have you heard a physician say, “Don’t ask me any questions, just tell me what you’ve got?” Increasingly, physician access is granted only to medical sales reps who offer real business value.

One of the greatest challenges in today’s medical sales is achieving and strengthening access to physicians and other medical industry decision-makers to present your products and services.

In this challenging medical sales environment, a few sales reps continue to maintain access, increasing sales and market share. What approaches are they taking? According to leading provider of medical industry sales consulting SGM, the three strategic steps taken by today’s successful medical industry sales reps are:

1) Medical sales reps must provide clinical and business value to physicians
2) Medical sales reps must possess a knowledge base that shows a deeper understanding of the business of healthcare
3) Medical sales reps must become “trusted advisors,” positioning their products at a much higher level and blocking their competitors

ISM’s highly-customized version of Salesforce.com’s industry-leading CRM software, Medical Sales CRM, provides the exact tools needed to help companies who sell in the medical field achieve these critical strategic advantages.

How Medical Sales CRM Software Improves Sales Rep Knowledge

Key trends taking place in the sales rep’s territory are instantly viewable through the home page of Medical Sales CRM software. Reps will immediately see broad metrics with simple drilldowns enabling them to quickly spot trends they need to take action on. Integrated with your mission-critical systems, Medical Sales CRM shows trends in the appropriate context for each account, interpreting the information for the sales rep, indicating which information is critical, and which information is less-critical, or not relevant.

Leveraging Mobile Tools for Instant Medical Sales Software Information Access

Fully-integrated with mobile tools like the iPad, ISM’s Medical Sales CRM software allows sales reps to present themselves as relevant subject-matter experts. Sales reps will instantly access information such as videos, spec sheets, brochures and other sales tools in the context of clinical conversations. Medical Sales CRM’s mobile tools dramatically reduce the time required for reps to become familiar with sales tools, enabling them to instantly provide answers to specific concerns and needs.

Dynamic tracking through Medical Sales CRM and its mobile tools enables sales reps to quickly track what tools and information they are successfully using with clinical providers, providing critical information about which tools are producing the greatest impact.