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Choosing a CRM Consultant

Posted by Jeff Connelly on Feb 11th, 2008

Successful CRM implementations are rarely executed entirely in-house. The right consulting team can make or break your substantial CRM investment. Many of our clients have confessed to us they had no idea what to look for in a CRM consulting team when they started investigating CRM. Whatever the type of business, there are several key factors to look for in choosing the right CRM consultants for your initiative.

Do the consultants focus on one specific CRM software solution?

You may be surprised to find that specialization is not the best characteristic for a CRM consulting team. If CRM consultants focus on one technology solution, it is a clear sign they neglect business processes in favor of a specific software solution.

Each business is unique, and a qualified consulting team will be able to match the business strategies with the right CRM software solution rather than try a “one size fits all” approach. The right consulting team will dig deep into your organization’s business processes and help you select the platform most suited for your unique needs.

Do the consultants have both a business consulting team and a technical consulting team?

Many CRM consulting firms focus on either the business processes or the implementation of the software. Both are necessary to adequately prepare a company for a full CRM implementation.

Your CRM consultants should be able to guide you through Business Process Modeling and Development and Change Management as well as Custom Programming, Data Migration, and Systems Integration. The right team for you will be able to guide you through the integration of your business processes with CRM and implement the strategy while providing ongoing technical support.

What type of training do the consultants provide?

Complete training which goes beyond rudimentary instruction in use of the software is necessary to increase user adoption and standardize business processes. By including CRM Training for Business Processes along with use of the software, the likelihood of a positive ROI from your CRM initiative increases dramatically.

What type of support to the CRM consultants offer?

The best CRM consultants provide support for all levels of users within your organization. The questions a sales manager has is entirely different from the support a sales or a customer service rep requires. Your IT department will need support which does not even remotely resemble that of the end-user. The right CRM consulting team will be able to assist all the departments involved with your CRM implementation.

Full-Service Consulting
The right team for your implementation will be able to guide you through every aspect of your CRM implementation. When CRM consultants can help you select the right software solution for your organization, integrate business processes with CRM, and provide the necessary training and support, you are on your way to a successful CRM implementation which will yield the ROI you are looking for from your CRM investment.

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