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CRM Software is a Tool for Customer Relationship Management

Posted by Jeff Connelly on Feb 2nd, 2008

In our experience with hundreds of CRM implementations, one of the biggest roadblocks to CRM success is an overemphasis on the CRM software. It is extremely important to view the CRM software as a tool for customer relationship management and not as the entire package.

Too often, companies start with looking for the right software. Executives see the potential in CRM and start by looking at all of the software options.

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Welcome to the New ISM CRM Blog

Posted by Jeff Connelly on Jan 24th, 2008

Coinciding with the redesign of our website, ISM is pleased to announce the new CRM Blog where we share the knowledge gained through years of experience in implementing CRM technology and business strategies.

From issues relating to user adoption to complete systems integration, we will be sharing key strategies to help maximize CRM for your organization.

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