Posted by Jeff Connelly on Feb 20th, 2008
“Ready, Fire, Aim” defines too many CRM implementations.
The excitement of implementing a CRM software solution can lead to prematurely launching the initiative. Failure to build a CRM Roadmap is one of three key problems we have identified as the reasons Why CRM Fails (free CRM white paper). A detailed CRM roadmap will help you with your implementation by accurately projecting the cost, the resources needed, the time necessary for a full implementation, and the benefits your business will receive from CRM.
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Tags: crm, crm roadmap, crm solutions, crm training
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Posted by Jeff Connelly on Feb 8th, 2008
The first word in customer relationship management is customer. That should go without saying, but unfortunately many CRM implementations focus almost exclusively on usage of the software over improving customer satisfaction. Integration with current systems, data migration from old platforms, software training for the end-user, and analytics development quickly take priority. While these are essential elements for succeeding with CRM, none of them matter if the relationship with the customer is not improved by your CRM initiative.
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Posted by Jeff Connelly on Feb 6th, 2008
A successful CRM initiative embeds core business processes within the CRM system. A key ingredient many companies leave out is CRM training for business processes. Most organizations focus on the basic functions of the software without identifying how they relate to the sales process. In order for your CRM initiative to succeed, you must embed your business processes into CRM and train your team on how those processes function in coordination with the technology.
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