“Ready, Fire, Aim” defines too many CRM implementations.

The excitement of implementing a CRM software solution can lead to prematurely launching the initiative. Failure to build a CRM Roadmap is one of three key problems we have identified as the reasons Why CRM Fails (free CRM white paper). A detailed CRM roadmap will help you with your implementation by accurately projecting the cost, the resources needed, the time necessary for a full implementation, and the benefits your business will receive from CRM.

Tags: crm, crm roadmap, crm solutions, crm training

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Stakeholder commitment is essential for a successful CRM initiative. While the concept gets bantered around in magazines, blog posts, online articles, and discussion groups, many produce a weak view of what stakeholder commitment actually is.

First, a stakeholder is anyone “without whose support the organization will cease to exist” (Stanford Research Institute, 1963). By this definition, the concept of stakeholder goes far beyond executives and management. Since CRM cuts across a broad spectrum of your organization, you will need to gain support from the accounting department, the marketing department, IT, and the end-users as well.

Tags: business process, crm, customer relationship management, stakeholder commitment

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