Three Main Causes for CRM Project Failure CRM projects have failed so often that ZDNet employs columnist Michael Krigsman to write weekly columns about them and how to avoid them. You may have tried to implement an older type of CRM for your medical sales enterprise, and chances are you know someone who is “once […]

Stakeholder Commitment = CRM Project Success! Adapting to changing technology, using change as an advantage in your organization, and implementing successful CRM projects all have one thing in common: stakeholder commitment. One of the biggest reasons CRM projects fail is a lack of buy-in and involvement by key company players and/or inadequate stakeholder commitment. Industry-specific […]

Align Process, People and Technology for Success Medical Sales CRM for Salesforce by ISM is built on the Force.com platform, the same cloud infrastructure that drives the world’s most powerful CRM application – Salesforce CRM. Medical Sales CRM is enterprise-friendly, intuitive, and an effective, competitive edge in medical sales, not just a piece of software. […]