Steve Snapp from Integrated Sales Management shares some insight into how the iPad is changing the game for Medical Sales Professionals. This video explores the idea that as sales people struggle to maintain access to critical physicians there are tools and techniques available that will enable the rep to establish and maintain a relationship as […]
Read more »“Co-opetition” is a concept combining “cooperation” and “competition” created by Adam Brandenburger, Professor at the Harvard Business School, and Barry Nalebuff, professor at the Yale School of Management. The two professors from traditionally-competing universities published a book titled Co-Opetition in 1996. Their idea of “co-opetition” meant that businesses could cooperate to improve aspects of their […]
Read more »According to Dow Jones, an iPad arms race is under way for the healthcare industry among providers and medical device manufacturers. At a company conference in late 2010, Boston Scientific Chief Executive Ray Elliott explained why the company purchased thousands of iPads at a time of cost-cutting. “We’re beginning the process for our sales force […]
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