Stakeholder Commitment = CRM Project Success!
Adapting to changing technology, using change as an advantage in your organization, and implementing successful CRM projects all have one thing in common: stakeholder commitment. One of the biggest reasons CRM projects fail is a lack of buy-in and involvement by key company players and/or inadequate stakeholder commitment.
Industry-specific studies show that as many as 70 percent of CRM projects fail to deliver measurable results and ROI. One of the root causes of such a high failure rate is….you guessed it…limited support from the top! Without stakeholder commitment, it’s almost impossible to increase user adoption, to improve sales, or to enhance and refine company systems and company-wide processes. Rather than just installing software invest the time in getting quality stakeholder commitment at the beginning of the project. This will help to ensure that the CRM project is integrated within all organizational levels.
200 successful CRM projects give ISM the expertise to help you to get the right people in the room and obtain their commitment to a successful CRM project – even if they are used to working in silos, and may not even like each other! Schedule a variety of half-day, full day and two-day workshops that ISM has designed specifically for CRM project planning. ISM offers a variety of flexible planning options to build stakeholder commitment and all ISM CRM Project Planning workshops provide deliverables in change management and building stakeholder commitment.
Let ISM help you to build stakeholder commitment to changing technology
Watch a brief video showing why concentrating on not only the technology, but on the people and processes within your organization are critical for a successful CRM project. By understanding where your company is today, and where it wants to be in the future, you can determine the cost of doing nothing vs. the cost of implementing a successful CRM project. This will be an important tool in building stakeholder commitment. Learn specifically why other CRM projects fail and how to increase your own user adoption. Learn how to initiate the change process and make new technology work for your own CRM project success.
A successful CRM project isn’t really about software at all. It’s a process that integrates changing technology and human interaction at all levels within your organization for increased customer satisfaction and, ultimately, sales success. People and process changes require the involvement and the active support of the top decision makers at your company. Don’t spend millions on software without making sure that you have the necessary stakeholder commitment to integrate all three: people, process, and technology.