Lead profiling is a critical part of the sales process. Most companies struggle in this area because they overburden the rep with lead qualification activities and make the whole process too complicated. At ISM we believe that the critical point is to spend time on the front end designing the process and then simplifying it so that nonsalespeople can facilitate it.
Benefits of ISM’s CRM lead management solutions include:
- Ability to qualify leads to next stage based on the information captured in lead details. Once leads are qualified for the prospecting stage, convert them into sales opportunities, accounts and contacts with a single-click
- Ability to manage leads end to end (from creating leads to converting them into opportunities)
- Ability to import leads from external sources, such as Web downloads, trade shows, seminars, direct mail, and other types of campaigns
- Tools to set up lead assignment rules to automatically assign leads to the sales force in your sales organization
- The power to customize your CRM solution to align lead management to sales process
- Processes to create standard reports and dashboards bundled for a fast learning