CRM provides a single source of customer information to help you better manage your marketing efforts and make sound decisions based on the needs of your customers and prospects.
At ISM, we focus on increasing top- and bottom-line sales performance through strategy, process, technology, and change management, targeting the effective integration of all key sales channels. With CRM Marketing, you can target the right customer at the right time and put your company’s marketing resources to their best use. You can track marketing activities and view every detail of each campaign.
In order to build lasting—and more profitable—customer relationships, you need to identify, execute and replicate effective marketing initiatives across all your sales channels. An automated CRM system provides the tools for marketing teams to:
- Develop, target and implement campaigns
- Manage and analyze marketing budgets
- Maintain lists and track responses
- Track collateral distribution
- Analyze campaign results
- Manage partners and share information