So you take the plunge and buy in to the CRM initiative. A rock-solid customer relationship tool is going to allow you to quickly analyze, manage and synchronize customer-care activities across all points of contact. The only problem is you still have to call Sue in accounting to see the status of the account and Fred in shipping is out to lunch so someone will have to call the customer back to let him know if the last order was shipped.
CRM becomes isolated order in a world of chaos if it’s not tightly integrated with your other backend systems! Integrated systems eliminate:
At ISM we recognize the value of the data maintained in your existing systems and believe that this data can be used by your sales and customer service teams to provide a superior customer experience and drive revenue growth. A company must have a reliable method for sharing and managing business information across these functional business units with all points of contact.
System integration simplifies data for your sales and customer service teams. By having one central platform for the frontline engaging the customer, your team will have all it needs to provide the top-quality service your customers deserve and have grown to expect.