We know your medical sales reps are better than this, but what if the dog ate their product literature? Medical Sales CRM and its mobile, iPad capacity can handle that.
Medical Sales CRM makes it easy for your medical and pharma sales reps to rapidly access the marketing, product and resource content they need to make the right response to the customer at the right time. This is new technology, including the game-changing iPad, but the concept of your medical sales reps positioning themselves as relevant experts on your medical or pharma products is the same as it has been throughout the history of medicine.
If the iPad was available in 1850 when stethoscopes were the most-used medical device, you can bet that the inventor of the binaural stethoscope, Dr. George Camman, would have used an iPad to show physicians how the new product worked. Dr. Camman’s sales reps carried sample two-earpiece stethoscopes and allowed physicians to use them, and they immediately ordered more. The technique was so effective that most people today wouldn’t recognize the older, tube-shaped monaural stethoscope.
Any technology isn’t the answer for effective medical and pharma sales, the right technology is the answer: technology that helps you to align your people and processes. One medical device company switched to a 1-800 number to answer provider questions and provide customer support. A supervising nurse and major customer at a large endoscopy center said, “When I have a patient on the table, I don’t want to call a 1-800 number and talk to someone who doesn’t know me or my situation.” She wanted to talk directly to a medical device sales rep and expected a rapid response because her patients were relying on it. A competitor responded quickly and in-person and got the endoscopy center’s future business.
To maintain critical access to your medical device and pharma sales customers, your medical sales reps have to be relevant, providing some value beyond being the person or 1-800 number that takes their order. Medical Sales CRM is designed to allow you and your sales reps to quickly build processes that are specific to your medical and pharma products and systems, giving strategic value to a physician, nurse, or other healthcare decision maker. Medical Sales CRM works seamlessly with mobile devices, including the iPad, so that your sales reps can be subject matter experts by instantly accessing your medical or pharma sales content, including video, product literature, sales sheets and specs while in the field. One option is a 30-day trial to see how Medical Sales CRM can help your medical and pharma sales reps with rapid, relevant customer response, or check out a webinar for more in-depth information.